Ask five agencies what a website costs and you will get five confident, completely different answers. The honest one is “it depends” — which helps nobody. So here is the breakdown we actually give business owners who message us on WhatsApp: what each route costs in 2026, what moves the price up or down, and how to read a quote so you do not pay more for less.
The ranges below are broad market figures, based on quotes business owners share with us and what we see advertised. Your city, your industry and the specific person you hire all shift them. Treat them as orientation, not gospel. Our own prices are exact and listed further down.
The four ways to get a website
Do it yourself with a website builder
Tools like Wix, Squarespace and Shopify charge roughly ₹500 to ₹3,000 a month depending on the plan, plus ₹800 to ₹1,500 a year for a domain. On paper this is the cheapest route. In practice the real cost is your time: expect several weekends of fiddling, and the result usually looks like a template because it is one. This route makes sense for testing an idea. It becomes a problem the moment you start spending on ads, because every design and speed limitation of the builder now taxes money you paid for.
Hire a freelancer
Freelancer quotes in India run from around ₹8,000 for a basic brochure site to ₹60,000 or more for experienced specialists. Good freelancers are genuinely excellent value. The risk is not price — it is continuity. The story we hear most often: the site breaks or needs changes eight months later, and the freelancer has taken a full-time job, or has simply stopped replying. Before you hire, ask two questions — who hosts the site, and who fixes it next year. If the answers are vague, the low quote is not as low as it looks.
Buy a cheap package deal
You have seen the ads: “complete website for ₹3,999”. What you typically get is a stock template with your logo swapped in, hosting you do not control, and — the part that stings later — a domain sometimes registered in the seller’s name rather than yours. It is the cheapest way to get a website, and often the most expensive way to get one that works, because most of these get rebuilt within a year. If you go this route anyway, insist on the domain being registered in your own account. That one detail decides whether you can ever leave.
Hire an agency
Agency pricing runs from roughly ₹15,000 to ₹3,00,000 and beyond. The range is wide because “website” covers everything from a five-page brochure site to a full ecommerce build with inventory, payments and a CRM. What you are paying for beyond the pages themselves: a team instead of one person, a defined process, and someone who still picks up the phone in year two. Whether that premium is worth it depends entirely on how much the website matters to your revenue.
What actually moves the price
When two quotes for “a website” differ by ₹50,000, one of these is usually the reason:
- Number of pages. Each properly designed and written page is real work — a 15-page site is not a 5-page site with a small surcharge.
- Custom design vs template. A template skinned with your colours is fast and cheap. Design built around your business takes longer and costs more — and it shows.
- Who writes the content. Words are half the website. If the quote assumes you will supply all the text and photos, budget your own time for it, or expect a long, awkward delay.
- Integrations. Payment gateways, booking systems, CRM connections, WhatsApp automation, chatbots — each one is real engineering, and each should appear as a line item.
- SEO depth. “SEO included” can mean meta tags on five pages, or it can mean structured data, local landing pages and conversion tracking. Same phrase, very different work.
- Ongoing costs. Domain, hosting, maintenance. Always ask what year two costs. A cheap first year with an expensive lock-in afterwards is a classic model.
Where our pricing sits
We publish our prices, so we may as well repeat them here. Three fixed packages, listed in full on the pricing page:
- Starter — ₹17,500. A 5-page custom-designed site: mobile-responsive build, basic SEO, a contact form that reaches you instantly, a WhatsApp click-to-chat button and Google Analytics. Delivered in 7 days.
- Growth — ₹37,500. Up to 10 pages, advanced SEO with structured data, the official WhatsApp Business API with automated lead alerts, every enquiry routed simultaneously to an Airtable CRM, email and WhatsApp, conversion tracking and a Cloudflare CDN. Delivered in 14 days.
- Pro — ₹75,000. Up to 15 pages, plus a Claude AI chatbot that answers on both your website and WhatsApp in Hindi, English and Hinglish, an Airtable CRM, a custom admin dashboard and multi-channel lead routing. Delivered in 21 days.
If you want a number for your specific situation rather than a menu, the website builder asks four questions and shows an exact quote in about two minutes. No call, no “our team will contact you shortly”.
Red flags when comparing quotes
- No itemised scope. “Complete website — ₹35,000” tells you nothing. Ask for pages, features and integrations in writing before you compare anything.
- The domain is not in your name. Non-negotiable. You should be able to log in to the domain registrar yourself, today.
- “Free hosting for life.” Hosting costs money every month. If it is free forever, either the quality is poor or the exit fee is coming.
- No mention of mobile or speed. Most of your visitors are on phones. A quote that never mentions mobile performance was written in 2015.
- 100% payment upfront. Reasonable structures are part advance, part on delivery. Full payment before work starts removes every incentive to finish.
- Unlimited anything. “Unlimited pages” and “unlimited revisions” are marketing, not scope. Vague promises produce disputes, not generosity.
- No answer for “what happens after launch”. Sites need updates, backups and fixes. If post-launch support is not defined in the quote, it does not exist.
The better question
“How much does a website cost” is the wrong question on its own. The right one is: what will this website get me? A ₹40,000 site that brings in two or three genuine enquiries a week is cheap. A ₹10,000 site that nobody finds and nobody trusts is expensive at any price. If you already have a website and are wondering which category it falls into, the free audit will score it in about a minute.
Want an exact price for your project?
Answer four questions in the website builder and get an instant quote — between ₹17,500 and ₹75,000 depending on what your business actually needs.